Frassinoro continues its journey towards concrete and conscious sustainability, bringing an exhibition concept to Cersaie 2025 that blends environment, design and innovation.
The stand has two complementary souls: an emotional dimension, designed to impress and inspire, and a more informative one, which clearly conveys the company’s commitment to ethical, responsible and low environmental impact ceramic production.
The structure is inspired by green building and uses natural and recycled materials, such as hemp bricks, a symbol of innovation rooted in tradition. Earthy tones, recycled wood furnishings, regenerated metals and natural fabrics transform the space into a coherent and engaging visual narrative.
The Frassinoro ceramic collections are displayed in five thematic areas, each dedicated to a stylistic trend. Each display box is a micro-world, a small ecosystem that celebrates the material reinterpreted with an essential and contemporary language.
A project that is not just an exhibition, but a manifesto:
‘Here, the material is regenerated and tells new stories: every surface is a second chance, every shape is the result of a conscious gesture.’
