A customer-centric brand

A flourishing brand of the Gresmalt Group, oriented towards the business-to-business market.

The Frassinoro brand pours effort and resources into its R&D activities, which are carried out within an extensive laboratory by a team of  graphic designers and technicians who are highly specialised in the field of design and prototyping. We focus the utmost attention on the needs of our distributors, making sure we are constantly on hand  to listen and work with them, to create collections that are tailor-made to their needs.

Ongoing technological research and constant focus on trends in architecture and interior design mean we can create high quality products that are always competitive.

Customers are guided, step by step, and provided with numerous services designed to meet their individual needs in marketing, merchandising, procurement, after-sales, and training.

Production, the beating heart of the group

We pay great attention to the optimization of plant efficiency, with strong investments that guarantee high and constant quality standards.

Our values

Honesty, passion, efficiency, continuous improvement, customer orientation and respect for people are the values that guide us in our daily work.

We want to contribute to economic growth and sustainable development, taking into account economic, environmental and social concerns in our decision-making processes. We base our activity on the quality of our products and on the integrity of our relationships with our stakeholders, employees, suppliers, customers and collaborators, and institutions.

We are committed to maintaining ethical and sustainable behavior with regard to human resources, health and safety, environmental protection, human rights, in a context of fair competition and in compliance with the laws.

Forture, a project for sustainable ceramics

The Gresmalt Group has promoted a technological innovation project called Forture which has been co-financed by the LIFE Programme of the European Union. The objective is to develop a sustainable model for tile production, integrating environmental (Life Cycle Assessment), economic (Life Cycle Costing) and social (Social Life Cycle Assessment) impact assessment tools into a corporate business model. It is a fundamental tool for monitoring the production process and for managing it responsibly, thinking about our planet and future generations.

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Forture LIFE - Ceramiche di Frassinoro
Ethical Code PDF
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